The Oscars may not carry the same amount of commercial clout as the Super Bowl, but it still offers advertisers an opportunity to appeal to a very specific audience. In this case, it’s Apple and legendary filmmaker Martin Scorsese teaming up to sell the cinematic potential of the iPad. And yes, this commercial wants to tug on your heartstrings.
We all watch the Oscars for different reasons. Some watch for the sheer spectacle. Some watch to see if the movies they like actually win something. Some watch so they can drunkenly criticize what everyone is wearing. But in the end, it all comes down to all viewers doing the exact same thing: watching people thank other people for upwards of three hours. But which people have been thanked the most in 86 years of Oscar history? Someone with a lot of time on their hands decided to figure that out.
After years of false starts and delays, Pirates of the Caribbean: Dead Men Tell No Tales finally began filming in Australia yesterday. And that’s not a moment too soon for the franchise’s star, Johnny Depp, who hasn’t headlined a hit since 2011’s Pirates of the Caribbean: On Stranger Tides. So, this brings up two important questions. First, will a fifth Captain Jack Sparrow adventure resuscitate Depp in a post-Mortdecai world? Secondly, can new directors Espen Sandberg and Joachim Rønning inject new life into a series that ran out of steam two movies ago?
The first Crimson Peak trailer is here and it showcases a side of director Guillermo del Toro that we haven’t seen in far too long. Before Pacific Rim and Hellboy and even the dark fantasy of Pan’s Labyrinth, he made horror movies. Now, del Toro has returned to the genre where he made his name and the first footage from the resulting film looks as gorgeous and creepy as you’d imagine.
In the Jurassic World trailer, careful editing ensured that we only catch tiny glimpses of the Indominus Rex, the genetically modified dinosaur cooked up by scientists to increase attendance to their theme park. But if you were expecting our first really good look at this guy to come from another trailer, you were wrong. This is the year 2015. These kinds of things get revealed in toy form these days.
Remember how so many Star Wars fans lost their minds when we first saw Kylo Ren’s bizarre hilted lightsaber in the trailer for Star Wars: Episode 7? Well, they’re about to lose ‘em all over again. Hasbro is introducing a new line of toys that will allow children (and their parents) to customize their own Jedi weapons. If you should a little hilt was crazy, then you probably aren’t prepared for what people will soon be able to create in their homes.
Ryan Reynolds has been trying to get a proper ‘Deadpool’ movie off the ground ever since he helped botch the character in the deplorable ‘X-Men Origins: Wolverine.’ Yeah, he says he has a genuine affinity for the character, but he also has to appease the ever-fickle movie gods, who punished him for his earlier comic book movie transgressions by putting him in ‘Green Lantern.’ Making a ‘Deadpool’ movie is how he restores order to the universe. Anyway, Reynolds took to Twitter to share our first glimpse of the Merc With a Mouth’s costume and even in this early state, it’s a significant improvement over the previous big screen version of the character.
After six long years, our national nightmare is over. The sequel to ‘Paul Blart: Mall Cop’ has finally arrived. In the stunningly titled ‘Paul Blart: Mall Cop 2,’ Kevin James reprises his role as the portly rent-a-cop with a bad habit of stumbling into dangerous situations that are beyond his meager pay grade. This time, he fights thieves while attending a security conference in Las Vegas, as you are wont to do when you visit Las Vegas in a comedy sequel.
Nicolas Cage is, when he wants to be, one of the best and most inventive actors of his generation. But Nicolas Cage is, always, a man of questionable taste. While out doing press for his new movie ‘Outcast,’ Cage showcased that remarkably detachment from reality by having plenty of nice things to say about the work his co-star, Hayden Christensen, contributed to George Lucas’ ‘Star Wars’ prequels.
In news that should surprise approximately no one, a new study from the University of Texas at Austin has discovered that “binge-watching” has been linked to depression, loneliness, and the inability to make wise decisions, like getting off the couch and doing anything else. Researchers Wei-Na Lee, Yoon Hi Sung and Eun Yeon Kang surveyed 316 people between the ages of 18 and 29, asking them about their mental and emotional states while they marathoned TV shows on Netflix (the study defined binge-watching as at least three episodes in a row).
After the many sins of ‘Star Trek Into Darkness,’ Paramount seems dead set on righting the course of the ‘Star Trek’ franchise with ‘Star Trek 3.’ They ditched controversial director Roberto Orci, hired the great Simon Pegg to co-write the screenplay with Doug Jung, and now, word that hit the internet suggesting that the film will contain three new female characters ... and a villain fit for Bryan Cranston.
‘Breaking Bad’ may be completely, definitively over, but that doesn’t mean Walter White is ready to leave popular culture alone. Oh, no. As long as Bryan Cranston is alive and as lone as insurance companies are prepared to back dump trucks full of cash up this house, we’ll get to see America’s favorite meth dealer pop up every so often. So while it’s weird to se Cranston play Heisenberg one more time in an Esurance commercial, it’s not that surprising.
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