At first glance, it's 'Breaking Bad' star Aaron Paul in a commercial for the Xbox One, harmless right? Well sure, if you don't already own One.

Apparently the new commercial which shows off the Xbox One's voice command feature by having Paul turn on his Xbox by saying 'Xbox On' is turning the console for people that already own one.

There is a way to counteract this problem, just disconnect the Kinect sensor and your Xbox won't turn on without you saying so.

Well played Microsoft, well played.