Z94 - The Rock Station » advertising

Burger King Kills Its King

Chip Sandalwood — Fri, 19 Aug 2011 18:04:45 +0000

Burger democratists, rejoice: As of this weekend, the creepy Burger King mascot, “the King,” is officially dead.

Concurrent with the release of the guacamole topped California Whopper, Burger King’s new advertising agency of record McGarryBowen has dethroned the edgy monarch in favor of an approach based on health and freshness.

Butts of Beach Volleyball Stars Now Being Used as Ad Space

Chip Sandalwood — Wed, 10 Aug 2011 18:58:06 +0000

When it comes to sponsorship opportunities in pro sports, putting ads right on the athletes means more eyes on your brand. With NASCAR, sponsors can cover a whole jumpsuit with logos and slogans. But with a sport like beach volleyball, skimpy uniforms mean sponsors need to work extra hard to make an impact. Gambling company Betfair is getting more bang for their buck by putting scannable QR codes on the rear of players’ bikini bottoms.

Budweiser Can Gets First Makeover in a Decade

Jeremy Taylor — Thu, 04 Aug 2011 15:41:33 +0000

Anheuser-Busch will be rolling out a redesigned can for its iconic Budweiser brand this summer. Bud’s first updated look in ten years will feature more red then before, and will give more space to Budweiser’s bow-tie shaped logo. Although Budweiser is still the number two best-selling beer in America — trailing only sister brew Bud Light [...]

Lindsay Lohan Makes Fun of Shoplifting Past in Air New Zealand Ad [VIDEO]

Andy Scott — Tue, 02 Aug 2011 19:09:22 +0000

Though her personal choices have been — how do we put this lightly? — questionable over the last few years, nobody can deny that Lindsay Lohan has a pretty good sense of humor.

Which might be the reason why the ‘Mean Girls’ star agreed to sit down for an interview with Air New Zealand mascot, Rico, on the airline’s series of web ads, ‘On the Skycouch With Rico.’

Microsoft Spoofs Google's Invasiveness With 'Gmail Man' Ad [VIDEO]

Jeremy Taylor — Fri, 29 Jul 2011 18:11:59 +0000

As Gmail users know, the Google webmail service tracks every word you type and read, and then uses the information they gather in targeted advertisements — making for sometimes useful and sometimes eerie invasions of privacy.

The folks at Microsoft had some fun with their rival’s snooping in this video spoof about a “Gmail Man” — a flesh-and-blood mailman who opens and reads your letters before he delivers them.

Fabio and Isaiah Mustafa's Old Spice Duel Ends – See Who Came Out Victorious [VIDEO]

Andrea Rosen — Fri, 29 Jul 2011 15:37:45 +0000

After a days-long duel in which original Old Spice Guy Isaiah Mustafa and challenger Fabio battled for the seat of Old Spice’s official spokesman, a winner has emerged. During the battle, both parties released countless YouTube videos charming their fans all over the web. Watch the finale to see who claimed the crown:

Who Needs Paper? Animated Ad Drawn on 900 Fake Fingernails [VIDEO]

Shauna Wright — Thu, 28 Jul 2011 17:28:00 +0000

To help market the new Picanto, the smallest car in its fleet, auto manufacturer Kia put together a stop-motion animation film — on fingernails.

The project took 1,200 bottles of nail polish and 900 artificial nails. Artists spent two hours painting each one, working around the clock for 25 days straight to create the world’s first nail art animation.

Glowsticks in a Blender? Yogurt Commercial Does Incredible Things With Neon [VIDEO]

Dylan Schenker — Tue, 26 Jul 2011 14:06:59 +0000

The DayGlo-like effects in ‘Mundo Neon,’ a highly stylized commercial for Colombian yogurt company Bon Yurt, go way beyond the average glowstick.

In the two-minute spot, a group of people in white jumpsuits are shown setting up an elaborate series of tubes, electronics, blenders and glowsticks. It starts off calm, but once the lights go off, the neon starts glowing, the blenders start spinning and the real fun begins.