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Hear Jack White’s Balloon Single, ‘Freedom at 21′
It’s rare these days for a new album by a high-profile artist to hit stores without the label agreeing to some sort of online “try before you buy” promotion, whether it’s streaming the record for free or releasing an electronic press kit that offers snippets of a few songs. But that stuff is for amateurs, man — Jack White knows how to really get people excited about hearing his new music. Case in point: the flexidisc single he recently released via helium balloon, which has now turned up online as a vinyl rip.