It looks like the general public reacted to one of the most stressful weeks in living memory by flocking to the movies for a few hours of escape. Both Doctor Strange and Trolls, which debuted to solid numbers last week, held on strong. Arrival, the biggest newcomer of the bunch, also opened well, proving that it’s entirely possible to open in third place and still be a winner at the box office.
There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
Despite receiving overwhelmingly negative reviews, Suicide Squad opened with record-smashing numbers, obliterating the record set by Guardians of the Galaxy back in 2014. And yet, the box office of summer 2016 has taught us one thing: anything can happen after that opening weekend and it probably will. This certainly looks like a huge victory for Warner Bros. and their DC Extended Universe right now, but who knows what next week will bring?
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
It shouldn’t come as a surprise that Finding Dory opened at number one at the box office this week and did enormous business, but the folks at Disney and Pixar must be breathing a sigh of relief. After all, last year’s The Good Dinosaur was the first film to come out of the venerable animation studio that could be considered a legitimate box office disappointment, especially since it came in the wake of the massively successful Inside Out. The massive opening weekend for the sequel to Finding Nemo repositions Pixar in its rightful place on the top of the animated movie food chain.
The 2016 summer box office hit another speed bump this week as two major releases — a sequel and a potential franchise-starter — opened to disappointing numbers. However, it wasn’t all doom and gloom. Despite the poor starts for Warcraft and Now You See Me 2, The Conjuring 2 opened at number one with the kind of debut that proves modestly budgeted horror movies with R ratings still have a place in the blockbuster months.
In news that should surprise no one at all, Captain America: Civil War remained number one at the box office in its second weekend, dominating a week where the only new competition was a thriller skewed toward older audiences and a barely marketed horror film.
Deadpool topped the box office for the third weekend in a row, which is an impressive feat for any movie…but it helps when all of your competition arrives with a thud. Gods of Egypt, Eddie the Eagle, and Triple 9 all flopped in their opening weekends, making the continued box office victory of Ryan Reynolds’ foul-mouthed superhero all the more staggering.
Deadpool ruled the box office for the second weekend in a row, following up its record-breaking opening with with a strong sophomore weekend that proved its initial success was no fluke. In fact, the three newcomers didn’t even stand a chance against this red-suited menace, as Risen, The Witch, and Race all found themselves punted further down the top 10.
20th Century Fox sat on Deadpool for six years before finally giving it a green light with a modest $58 million budget. After a lengthy and impressive marketing campaign that ensured everyone in the world knew the name Wade Wilson, box office tracking was looking strong with $55 million. And then the film actually opened, more than doubling that prediction, shattering a handful of records and blowing the doors off the comic book movie genre. This feels like a big deal. Oh, and Zoolander 2 also opened.
It wasn’t that surprising last week when Ride Along 2 officially dethroned Star Wars: The Force Awakens as reigning champion of the box office. However, what is surprising is how fast and far it plummeted in its second weekend. As the comedy sequel’s legs instantly shattered, The Revenant was finally able to claim the top spot after several weeks of playing box office bridesmaid.
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