Run to the Pub: Iron Maiden to Unleash Signature ‘Trooper’ Beer
Get ready to continue emptying your bank accounts, because yet another band has announced the release of a signature beer. This time, heavy metal icons Iron Maiden will attach their name to a brand of bubbly magic, as ‘Trooper’ ale is set to become available worldwide in May.
Beer and metal music share the tightest of bonds, and though that bond can manifest itself as a sweaty, obnoxious fan sloppily singing Maiden classics at a dive bar karaoke night, we assure you it’s still quite beautiful. Bands such as Motorhead, KISS, AC/DC, Municipal Waste and Pig Destroyer have all attached their names to specialty beer, and Maiden are the next to jump aboard with a traditional British-style ale.
‘Trooper’ ale is currently being crafted by Robinson’s brewery in Stockport, England, home of ‘Old Tom’ strong ale, which was recently named ‘World’s Best Beer’ by Beers of the World magazine. “I’m a lifelong fan of traditional English ale,” states Iron Maiden singer Bruce Dickinson. “I thought I’d died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it.”
Brew Master Oliver Robinson adds, “Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans, and they have an important part to play in our customer base. This partnership works for both of us. Music and beer are great treats for the senses in their own right, but the combination is very powerful. Authentic collaborations such as this are invaluable not only to our company but to the industry as a whole, because it shows that the world of real ale is more than just manufacturing, it is liquid artistry by the people who brew it – and for the people who drink it.”
Check out the video player below for a full tour of how Robinson’s are creating ‘Trooper’ ale, with Bruce Dickinson acting as your guide. Iron Maiden’s signature beer will become available in May via IronMaidenBeer.com, and even has its own Facebook page.
Bruce Dickinson Unveils ‘Trooper’ Ale