AXE Super Bowl 2013 Commercial: Lifeguard Gets The Shaft
Male grooming product maker AXE catches plenty of heat for its over-the-top ad campaigns. Its 2013 Super Bowl commercial for AXE Apollo is in lockstep with the company's irreverent tone.
Male grooming product maker AXE catches plenty of heat for its over-the-top ad campaigns. Its 2013 Super Bowl commercial for AXE Apollo is in lockstep with the company's irreverent tone.
For AXE's 2013 Super Bowl commercial, the body spray company strays a bit from its typical formula of good-looking women who are inexplicably in hot pursuit of average men.