Product placement and sponsorship can be a precarious situation. Companies who spend millions of dollars on a branding campaign can wind up coming across as too pushy or stiff to relate to consumers.
Former NASCAR driver Dick Trickle was found dead of an apparent self-inflicted gunshot wound to the head on Thursday, Lincoln County (N.C.) police said. The discovery of Trickle's body near the Forest Lawn Cemetery came after the Lincoln County Communications Center had received a call e
Before, during and after Kyle Busch won Saturday's National Rifle Association 500 in Fort Worth, Tex., there was debate around the organization's sponsorship of the Sprint Cup event. Some critics felt that the NRA's sponsorship of the race brought the ongoing debate on gun control into the sports world
Driver Denny Hamlin will miss at least six weeks of the 2013 NASCAR Sprint Cup Series circuit after suffering fractured vertebra in a crash on the last lap of Sunday's race at Fontana, California.
Sprint Cup teams have to make a number of adjustments this week as they head back to the west coast for the first and only race at Auto Club Speedway this season.
They’re making their second cross-country trip in 3 weeks time, which is certainly no fun for the folks driving the haulers
March 12, 2013 NASCAR has it's fair share of bad boys, Jeff Gordon however doesn't usually come to mind, until now! Thanks to this new Pepsi MAX commercial he proves he's got what it takes to make the list!
I think NASCAR is getting exactly what they wanted.
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Daytona is a magical place. During the final laps of the Daytona 500, we completely forget about the first 490 miles. And during this season’s Great American Race, the first 490 were pretty easy to forget.
