Xbox One Wins Battle Of Black Friday
In the second round of the console wars it seems Microsoft’s Xbox One has won Black Friday.
According to Infoscout, the Xbox One secured 31% of the total share of game consoles sold on Black Friday. To add more salt to Sony’s wound, Microsoft’s predecessor the Xbox 360 took second place with 30% of the total share.
So where the new PS4 on Black Friday sales? Well according to the marketing blog the PS4 tied with it’s predecessor for third with 15% of the total market share.
Now the question remains, why was the next-generation Playstation so low on the list of console purchases? Well according to Infoscout co-founder Jon Brelig, Microsoft won because of a matter of having a higher supply than the PS4.
“[Microsoft's] success can be largely attributed to limited availability of the PS4 in addition to Walmart discounting the Xbox 360 down to $99 for Black Friday,” Brelig said.
Will Microsoft win the console wars with supply alone, or will you still wait the new PS4s to come in stock. Are you waiting for all the hardware issues that are plaguing both systems to be fixed before deciding?