Underneath the crushing riffs and crazy-intricate story-writing, Mastodon are pretty goofy dudes. Today they released a new video with Pabst Blue Ribbon Music, a skit that details what happened when the band decided to become "brand ambassadors" for the company.

What's entailed was a strange hilarious journey through branded content with the band. Their PBR tour manager "Andy Riggs" guided them on how to act as a band as best as they should. This includes drinking a s--t ton of beer at every meal, making sure to have the can label face the crowd at the perfect angle and a lot of intense promotion. The band has to dodge their family members and techs getting bribed, eating cereal with beer and being pestered in the middle of the night to keep drinking.

It's not the first time PBR has teamed up with a band for some pretty out of the box brand placement. Last year, they teamed up with sludge metal band Red Fang to create the "Can Crusher," a pinball machine that was soundtracked by the band.

Mastodon have been enjoying a pretty good year thus far. Last March the band released their seventh studio album, Emperor of Sand. The record was packed full of huge tracks, including "Show Yourself," "Andromeda" and more. The rest of the year will be spent on the road touring the record. Two weeks ago the band announced tour dates in North America and the U.K., giving fans plenty of chances to catch them on the road.

Watch the Mastodon's new video above!

Mastodon, Eagles of Death Metal + Russian Circles 2017 North American Tour Dates:

08/20 – Las Vegas, Nev. @ Psycho Las Vegas Festival#
09/23 – Denver, Colo. @ High Elevation Fest#
09/26 – Orlando, Fla. @ Hard Rock Live
09/27 – Charleston, S.C. @ North Charleston Performance Arts Center
09/29 – Knoxville, Tenn. @ Civic Auditorium
09/30 – Louisville, Ky. @ Louder Than Life Festival#
10/03 – Raleigh, N.C. @ The Ritz
10/04 – Charlotte, N.C. @ The Fillmore
10/06 – Atlanta, Ga. @ The Fox Theater
10/07 – Camden, N.J. @ Rock Allegiance Festival#
10/09 – Montreal, Quebec @ Metropolis
10/10 – Rochester, N.Y. @ The Armory
10/11 – Grand Rapids, Mich. @ 20 Monroe Live
10/13 – Oklahoma City, Okla. @ Diamond Ballroom*
10/14 – San Antonio, Texas @ Aztec Theater
10/15 – Houston, Texas @ Houston Open Air#
10/17 – Albuquerque, N.M. @ Historic El Rey Theater
10/19 – San Diego, Calif. @ House of Blues
10/21 – Sacramento, Calif. @ Aftershock Festival#
10/23 – Boise, Idaho @ Revolution Center
10/24 – Spokane, Wash. @ Knitting Factory
10/25 – Vancouver, British Columbia @ Orpheum Theatre

U.K. Tour Dates:

12/02 – Cardiff, Wales @ Great Hall
12/04 – Wolverhampton, England @ Civic Hall
12/05 – Nottingham, England @ Rock City
12/06 – Newcastle, England @ Northumbria University
12/07 – Glasgow, Scotland @ Barrowland
12/09 – Manchester, England @ Academy
12/10 – London, England @ Brixton Academy

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