Southwest Auto Group Announces Partnership with OU Athletics

Press Release Issued By SouthWest Auto Group of Lawton - August 21, 2026

Southwest Auto Group of Lawton is proud to announce a new partnership with University of Oklahoma Athletics, bringing together two Oklahoma names with strong ties to the communities they serve.

For Southwest Auto Group, the partnership is about more than putting its name alongside the Sooners. It is an opportunity to represent Southwest Oklahoma, connect with OU fans across the state and support one of Oklahoma's most recognized athletic programs.

Southwest Auto Group of Lawton brings five automotive brands together under one local automotive group. Justin Rogers serves as General Manager for Southwest Toyota and Southwest Mazda, while Brandon Jones serves as General Manager for Southwest Buick/GMC and Southwest Honda. Together, the dealerships represent Toyota, Mazda, Buick, GMC and Honda in Lawton.

Southwest Auto Group has been family owned and operated by the Gilchrist family since 1986, with more than 30 years of experience operating automotive dealerships and serving customers throughout Southwest Oklahoma and Texas.

"This is an exciting partnership for all of us at Southwest Auto Group," said Rogers. "OU Athletics means a lot to people across Oklahoma, especially here in Southwest Oklahoma. We're proud to support the Sooners and excited to have Southwest Auto Group be part of it."

That local connection and commitment to the community continues to be an important part of how Southwest Auto Group does business today.

"We live here, we work here and we take a lot of pride in being part of this community," said Jones. "Partnering with OU Athletics gives us an opportunity to represent Lawton and Southwest Oklahoma on a bigger stage. We're excited about the partnership and proud to support the Sooners."

Fans will see Southwest Auto Group featured as part of its partnership with OU Athletics, extending the company's presence beyond its five Lawton dealerships and connecting the Southwest name with Sooner fans throughout Oklahoma.

To learn more about Southwest Auto Group and its five Lawton dealerships, visit SouthwestAutoGroup.com.