I'm sure by now you've heard about the not so nice things Abercrombie & Fitch CEO Mike Jeffries has said recently concerning uncool and heavyweight people, specifically larger women. Well as expected his remarks have pissed off a lot of people, me included!

See the douche-bag pictured on the left, yeah that's Mike Jeffries. Not exactly the type of person who should be speaking about "the cool kids" and "beautiful people". I mean look at him, he's just one more plastic surgery away from having his ears meet in the middle! If for some reason you haven't heard the news yet, here's just a taste of what Mikey's been saying lately to the press, interviewers and anyone else who will listen. 

"In every school there are the cool and popular kids, and then there are the not-so-cool kids . . . Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."

It gets even better he went on to say this: “We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that."

Okay, so that's bad enough but Megalomaniac Mickey's not done yet. He's also been quoted as saying Abercrombie & Fitch won't carry Xl or XXl clothing because heavyweight people, especially women don't belong in the store and certainly shouldn't be wearing the clothing line. I know, what an a$$h@le!

So along with all this we find out Abercrombie & Fitch burn any extra clothing or anything deemed out of style or even slightly defective instead of donating the items to charity. Why? Because the brand is exclusive and doesn't belong on needy people. They would rather lose profits and screw their fellow man than donate anything to those less fortunate! What a bunch of self absorbed, self important Class A DOUCHE-BAGS!

So what are we going to do about all this? Fight fire with fire of course! Check out the video below, which is funny as hell in it's own right and be a part of the new campaign and re-branding of the company with "Fitch the Homeless".