Over the last decade, it feels like we’ve talked the Oklahoma Buc-ee’s question into the ground. And yet, it keeps crawling back. Every few months, a new rumor, a new map, a new “industry expert” shows up with a hot take.

Lately, that take keeps pointing to Chickasha.

At first glance, it feels a little off. Chickasha isn’t a metro suburb. It’s not slammed with traffic like I-35 through Norman or I-40 near El Reno. On paper, it doesn’t scream “massive beaver themed travel empire.”

But then you zoom out.

I-44 between Chickasha and OKC stays pretty busy all day, every day. It’s a major connecting interstate, which is in Buc-ee’s wheelhouse. They don’t need gridlock, they'd need consistency, and Chickasha has something else a lot of places don’t.

Tourism

Every December, a quarter million people roll into town for the Festival of Light. That’s not an exaggeration, that’s traffic, hotel bookings, and minivans full of people looking for snacks and clean bathrooms. Honestly, I’m surprised they haven’t leaned all the way in and renamed the place Christmas, Oklahoma.

That wouldn't be a new model for Buc-ee’s either. Look at Daytona Beach. Around 75,000 residents, quiet most of the year, then suddenly packed for Bike Week, NASCAR, and Spring Break. Buc-ee’s planted a massive flag right next to the speedway and let the tourists do the rest.

Chickasha sits in that same outer ring around the OKC metro as El Reno, Guthrie, Norman, and even Stroud. All of them make sense. But Chickasha checks a few extra boxes.

Of course, ask around Oklahoma and every small town thinks their Mayberry deserves the first Buc-ee’s. Fair enough.

It just looks like, this time, the folks who actually study this stuff keep circling back to Chickasha.

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