Not to let a viral moment slip away, and to bolster the shrinking and stagnant numbers of viewers, NASCAR is taking a page from the meme world to gain a little instant popularity. Meshing their upcoming promos with a Spongebob Squarepants classic, even though the Dallas Stars did it first!

The problem is this... It's been two weeks. That might as well be two years in meme time. If they manage to see an upswing from the attempt, more power to them. But maybe next time they'll learn how to seize an opportunity when it's right in front of them.